Chen Herzog
Corporate responsibility and sustainability issues are found in every organizational department. However, low awareness for these issues combined with the organizational stress on short-term results, creates a situation whereby, in the majority of cases, these matters are pushed aside and do not receive proper attention. They are perceived as being connected with business strategy and not as they should be – a basis for implantation in the forthcoming years.
Sustainability could point to a firm's opportunities and risks. This is the sole language which corporations understand. A strategic sustainability plan must demonstrate to the organization how to properly handle issues that pose important challenges and opportunities for the firm, and translate them into work plans for the various departments: purchasing, marketing, human resources and operation. A strategy for good sustainability is values-oriented, as it advances the organization in its business path.
The BDO Israel Group for corporate responsibility and sustainability (CRS) has been assisting the following corporations in developing such a strategy: Bank Hapoalim, Bank Leumi, Bank Discount, Teva, Bazan Group, Supersol, Cellcom, Partner, Mekoroth, Rafael, Environmental Quality Services Inc., Hanan Mor Group, AEM (Russia), ARMZ (Russia), Egged and others.